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Merchandise Design / Collection Development
Merchandise design and collection development for creators and audience-led brands.
I turn identity, culture, and community into retail-quality merchandise people actually want to wear—from a single apparel graphic to a complete capsule.
Selected Work
Recent collections & graphics
The Studio
More than a graphic on a shirt.
Strong merchandise should feel like an extension of the brand—not promotional product. Anthony Lee Studio develops original apparel graphics and cohesive merchandise capsules built around the audience, the garment, and the launch.
Services
Two ways to work with the studio
01
Merch Capsule
Starting at $2,500
A focused 3-graphic merchandise collection built around your brand, audience, and launch.
02
Single Merch Graphic
Starting at $750
One original retail-quality apparel graphic with garment application, mockup, and production-ready files.
Need a larger collection, launch assets, or additional products? Custom scope can be added to either engagement.
The DROP Process
From audience to apparel in four clear stages.
- 01
Discover
Understand the brand, audience, launch, and commercial opportunity.
- 02
Direction
Establish the collection concept, visual language, garment direction, and creative territory.
- 03
Design
Develop the approved graphics, product applications, and collection presentation.
- 04
Delivery
Finalize revisions and package production-ready artwork, mockups, and specifications.
Experience
Apparel judgment, modern execution.
The studio pairs traditional apparel-design discipline with contemporary creative workflows—moving brands from broad ideas to cohesive, executable collections.
- Professional apparel-design experience
- Apparel design background at Fanatics
- Screen-printing and production knowledge
- Typography, illustration, photo compositing, and brand systems
- Concept through print-ready execution