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Apparel CollectionsMerchandise GraphicsIndependent Concept
OFF HOURS GARAGE — Creator Merchandise Capsule
Client / Independent conceptYear / 2025Services / Collection Development, Apparel Graphics, Production Preparation
A creator merchandise capsule developed for a fictional automotive content brand, translating garage culture, after-hours work, and independent craftsmanship into three coordinated graphics and a three-piece apparel system.
Off Hours Garage is a fictional automotive creator brand built around the culture of building, repairing, filming, and creating after the normal workday ends. The goal was to develop merchandise that felt authentic to the audience rather than simply placing a creator logo on apparel.
The collection needed to feel grounded in garage culture, workwear, independent filmmaking, road culture, and contemporary streetwear while remaining cohesive and commercially wearable.
